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Empower their audience through transformative & unapologetic copy

HELPING coaches &
personal development pros

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The competition online is fierce, so let me help your service-based business show up in the most unapologetically you way possible.
From solopreneurs to corporate enterprises, let's beef up your brand, optimize your opt-ins, and improve your engagement.

and neither am I!


let's face it...

I’ll admit, I have a few talents. But my superpower is resonating. And trust me when I say… I do not take this power lightly!

Our words command attention and this is the foundation of my creative strategy. I write “the things” that get you seen. Just think of me as your Superhero Sidekick with a vicious vocabulary.

“But Carri…can you really match my brand voice and unique vibe?”

*clears throat*

copywriter for coaches & personal development professionals

Hi, I’m Carri


That's what I do!

Basically... I work with the people who help people be better people. 

Therapists, counselors, coaches, empowerment experts, body-positive pros...

i provide
back-up for:

the scoop

I help Coaches and Personal Development Professionals show up authentically online with empathetic copy that resonates with your audience and attracts attention in all the right ways so you can focus on what really matters - taking care of your business, your clients, and most importantly, yourself

my services

“Keep the main thing, the main thing.” Everything I do is done with intention. As a copywriter, I LOVE being able to genuinely engage with my clients and connect with your bigger purpose. This allows me to create targeted, authentic copy, conveyed in your distinctive brand voice.

my approach

Yes… OUR results. Your success is my success. I only win when you do, and real talk…

Our results


Herman Dunnom, Jr.

As a writer, those I choose to work with must be talented to garner my time, attention and money. The writing style, expert feedback and amazing editing skills provided by Copy by Carri have blown my mind and the minds of those who read my website, proposals, newsletters and blogs. Carri has added so much value to my brand, allowing me to release content to the world with confidence. It may be my content, but without her copy, I’m dead in the water.

Mind blown...


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Kara Mia Dunn

I love how you were effortlessly able to nail sounding like me in writing. You helped to bring what I wanted to say to paper, as I really struggled with sounding too professional. You inspired me to continue to try and type how I would speak and to find my voice in writing. I just really loved working with you and am now looking at future projects that we can work together on!

You inspired me...


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Amy McGann

I don't mess around when it comes to the other creative service providers I trust with my clients. I need to know they're in damn good hands.

Carri's writing is wildly compelling and she brings an incredibly high level of organization, project flow, and style points to every project. 

Wildly compelling...

Unbridled form | ARCHETYPAL STRATEGY |

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Richard Fendler

I’ve been working with Carri for over a year now and her copywriting skills are top tier. She has a unique ability to turn a mundane topic into something truly engaging and fun. I highly recommend working with her if you need help writing high quality content for your business.

Top Tier


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Melissa Guigliotta

I was pleased with two blogs Carri wrote for me! She was able to match my client’s voice and did a great job laying out a compelling case in each piece. It’s clear Carri is a naturally-talented writer and I wouldn’t hesitate to work with her again. She made my life so much easier!

Matched my client's voice...


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Let's be honest... your days are already loaded with calls, meetings, and deep discussions on complex topics. Your role is to operate a thriving business and, as a business owner, I overstand what that means. Finding the time to maintain consistent, relevant content can be freaking exhausting!

Meanwhile... your website is a major snoozefest  (complete with sad SEO stats), your landing pages have no “meat & potatoes,”  and your content has cobwebs.


we win



umm... help me!

By taking the wordy load off your shoulders, I can offer  you:

  • Clarity and Focus
We'll define your goals and create a clear roadmap towards achieving them. By asking the right questions I can help you gain clarity on what you truly want as a Business Leader and what we need to do to get you there.

  • Motivation and Inspiration
Words have the power to push us beyond our limits and outside our comfort zones. Persuasive writing = ignition. I can help you (and your clients) stay motivated and inspired, even in the face of challenges and setbacks. 

Why Hire a Personal Development Copywriter? 

You're obviously not lazy - you're friggin busy!

Go a lil deeper  

  • Accountability and Support 
Need an accountability partner? I can keep you on track by providing ongoing support and guidance, helping you navigate personal and professional obstacles to stay focused on your mission of growth.


A Personal Development Copywriter Also Delivers... 

  • Professional Expertise
I understand the nuances of effective communication and know how to craft messages that resonate with your target audience. By leveraging this expertise, you can ensure that your Personal Development business is represented authentically and unapologetically.

Now... about the content...

Understanding the power of words and how they influence our thoughts, emotions, and actions is a core source of talent for an effective Personal Development Copywriter.

A few key principles I follow for crafting compelling and inspiring copy:

Know your audience: Identifying your Ideal Client and your Content Pillars are crucial for creating content that resonates with your target audience. Gaining insights into their needs, desires, and pain points allows me to create content that speaks directly to your audience's motivations and aspirations.

Tell a story: Storytelling is a powerful tool for engaging readers and evoking emotions. I like to use storytelling techniques to create narratives that captivate your audience and make your messages more relatable. When people can "see" themselves in the personal anecdotes, case studies, or success stories, we can inspire and motivate readers to take action.


More Added Value...

Embedded positivity: Positive affirmations are statements that reinforce positive beliefs, attitudes, and ideally, practices. I'll organically incorporate positivity into the content to boost confidence, self-esteem, and motivation, as well as to highlight your capabilities as the PD Professional. 

Utilize visualization techniques: By describing vivid and detailed scenarios of success, your readers and clients can actually visualize their desired outcomes. This technique subconsciously enhances motivation and belief in one's ability to achieve their goals. Isn't that the point?

Boudoir Photography

Prison Reform

Grief Support

Financial Literacy

Corporate Relations



Women's Empowerment


Mental Health


covers a lot of ground 

"Personal Development"

My approach to delivering impactful copy is to simply be intentional in everything I create.

otherwise, what's the point?

I'll take your intricate topics, stir them around with your brand voice, and create genuine, targeted copy to “edutain” all facets of your following.

What gets your readers to click on these priceless pieces?

SEO optimization, of course! I know how to get you on Google’s radar with strategic keywords and content relevant to your target audience.

Don’t be afraid to delegate! Your image, your reputation, and your copy are all safe with me.

i'm so ready!

let's get you results like this!

Don’t be afraid to delegate! 

Your image, your reputation, and your copy are all safe with me.

SEO optimization, of course! I know how to get you on Google’s radar with strategic keywords and content relevant to your target audience.

Your website is your first opportunity to deeply connect with your audience and snatch their attention so you can help them unlock their potential, see their value, and shift their paradigms.

website copy

ways we can work together

Show up for your people consistently with stories and support that meet them where they are. Keep your followers up to date on your new products or services, upcoming events, and share your wins.


Honestly, I'm pretty much down to write killer copy of all kinds. Let's talk about your goals and design a strategy just for you.

something else?

bundles? we got 'em

These products are no joke for building trust with your audience (and with Google). Consistency is key!

blogs & articles

okay, i'll bite

Stick with me and never publish colorless copy again. Let's team up to give your audience an experience, not just some words on the page.

book a

if you've made it this far, you might as well


This is where the change begins.

it's time for a refresh.